Local Community will Support Two New D.C. Suburb Eateries, Joshua Kurstin says

Josh Kurstin

From property hunt to opening day, it takes quite a bit of time for a business to officially conduct business from a new building. The due diligence that’s required along the way can prove to be too much for some. That’s one of the reasons why working with experienced commercial real estate experts can make things go much smoother. Joshua Kurstin, now of Lane & Schlager Realty Advisors, LLC and formerly of JLL, knows all about the hurdles on the horizon. However, his experience in the Washington, D.C.-Virginia-Maryland sector means he can plan for the hurdles long before they become insurmountable. The recent expansion of Hawaiian poke eatery Poke it Up in the Ballston neighborhood of Arlington County, Virginia is an example of Joshua Kurstin’s commercial real estate capabilities that add value to the community.

According to WTOP.com, the early 2019 deal saw Poke it Up and fast-casual sandwich shop Zoup! move into the Arlington Square building along N. Fairfax Drive. Poke it Up planned to take over 1,737 square feet within the building, which had been home to the U.S. Fish and Wildlife Service up to 2014 when the government agency moved out. According to the WTOP article, “the last retail space available [in the Arlington Square building] was leased by University of Phoenix, which signed for 3,354 square feet.” When all entities involved in the recent deal came to the table, Joshua Kurstin represented University of Phoenix. Other organization that were involved in the expansion included H&R Retail, Brookfield Property Partners, Paraclete Realty and HUSB Commercial Real Estate Services.

Poke it Up first entered the Washington, D.C. market in 2018 with its location in Pentagon City. As the name suggests, this neighborhood is directly south of the Pentagon; it could be argued that company officials saw the opportunity for continued success with a second location. Recent U.S. Census estimates show that Pentagon City was home to a little more than 4,000 housing units and the majority of those who call D.C. home also work in the areas that are immediately nearby. When these people want to eat out in the evening or grab something during a lunch break on weekdays, they turn to the quick and convenient options. This the behavior that a commercial real estate expert like Joshua Kurstin would want to see because a deal that produces a property that’s successful over the long run reflects well on all who helped make it happen.

Speed of Bell Project in Crystal City a Sign of Real Estate Know-How, says Joshua Kurstin

Joshua Kurstin

Bell set the bar high. The aerospace company that is best known for both military and civilian helicopters needed a new space. This was due, in part, to its work on the new V-280 “Valor” aircraft that officials at both the Pentagon and Capitol would want to be up-to-speed on. Thus, when Bell approached commercial real estate company JLL and Joshua Kurstin, the requirements were laid bare.

Bell wanted a building that would allow it to showcase past and present projects. It wanted a site that was close to Ronald Reagan Washington National Airport and it also wanted to be near the Metro transportation system. None of this was too out of the ordinary, according to Josh Kurstin, but the catch was the secrecy that surrounded the search. Kurstin and coworkers had to find a site that met the above requirements while still being able to be molded into an office that Bell wanted – all while keeping 21st century aircraft development under wraps. Eventually, a 22,000-square-foot site in the Crystal City section of Arlington County, Virginia was selected. The interior office space would eventually include conference rooms, cubicles, communication hubs and space for collaboration between workers. It was the perfect mix of cutting-edge technology and the synergy between staff that keeps ideas flow. Joshua Kurstin points out that numerous vendors had to be brought in for the build and what makes the final product even more amazing is that entire project was done in less than one year.

The facility now gives Bell the space required to give guests a better idea of the work it does, according to Jeffrey Schloesser, who is executive vice president of strategic pursuits. “We are deeply involved in innovating this next generation of transportation for America and the world,” said Schlosser. Thus, when people visit the Bell building in Crystal City or when communications with media are made, Bell is able to bank on the design center it had hoped for at the onset of the project. As a commercial real estate veteran in the Washington, D.C.-Maryland-Virginia area, Josh Kurstin says the key to success here is to not be intimidated by bigger clients. There are plenty of companies closely related to the federal government that call the D.C. metro “Beltway” home; the real estate community should view them as great corporate neighbors. As this Bell project shows, the payoff of a happy client is one that will remain in the community for decades to come.